Most people know how to have ideas. What trips them up is saying those ideas out loud, in English, in a room full of colleagues who are already talking over each other. Brainstorming sessions move fast, the language is informal, and if you hesitate too long, the moment’s gone.
This post covers the English you actually need for brainstorming sessions: how to contribute ideas, build on what others say, redirect the conversation, and push back politely without shutting things down.
How Brainstorming Language Works
Brainstorming sessions have their own register. It sits somewhere between casual conversation and formal meeting-speak. Too stiff, and people think you’re giving a presentation. Too casual, and you risk sounding vague or uncommitted.
The language tends to fall into four functions:
- Introducing ideas — putting something new on the table
- Building on ideas — adding to what someone else said
- Questioning ideas — probing without dismissing
- Steering the conversation — keeping things focused or moving them forward
Each function needs its own set of phrases. Let’s look at them properly.
Phrases That Do the Work
Introducing ideas:
- What if we…?
- One option could be to…
- Has anyone considered…?
- I’d like to throw something out there…
Notice these are tentative. That’s intentional. In a brainstorm, you’re not defending a position yet, you’re floating it. Tentative language signals that the idea is open for discussion.
Building on ideas:
- Following on from that…
- To take that a step further…
- That connects to something I was thinking about…
- Yes, and we could also…
The yes, and structure comes from improv comedy, but it’s genuinely useful in professional settings. It keeps energy in the room rather than killing it.
Questioning ideas (without shutting them down):
- What would that look like in practice?
- I like the direction — how would we handle X?
- That’s interesting. What are the trade-offs?
The key here is separating evaluation from destruction. A question like what would that look like in practice? tests an idea without dismissing it. Compare that to that won’t work, which closes a door. In a brainstorm, you want doors open for as long as possible.
Steering the conversation:
- Can we park that for a moment and come back to it?
- Let’s try to narrow this down a bit.
- So, to summarise where we are…
- Are we all aligned on this direction?
These are especially useful if you’re running the session, but anyone can use them. Steering phrases make you sound like a confident, organised thinker, which is never a bad reputation to have.
This kind of functional phrase work is exactly what we practise in daily coaching sessions at richardg.xyz. If you want regular structured practice like this, click here to find out more.
Worked Examples
Business English scenario: Your team is brainstorming ways to reduce customer complaints about delivery times.
“What if we introduced a real-time tracking system? It might not solve the delays, but it could reduce the frustration.”
“Following on from that, we could also set up automated updates so customers aren’t left waiting for information.”
“I like where this is going. What would the cost implications look like?”
Notice how the conversation builds. Each speaker acknowledges the previous point before adding their own. That’s collaborative language in action.
IELTS Speaking scenario (Part 3): The examiner asks you to discuss ideas for encouraging creativity in schools. You’re not in a brainstorm exactly, but you’re generating and evaluating ideas under pressure, and the same language patterns apply.
“One option could be to give students more unstructured time — not every hour needs to be directed by a teacher. That said, there are trade-offs. Schools also need to cover a set curriculum, so the question is how to balance the two.”
Phrases like one option could be and that said show the examiner you can generate ideas and evaluate them. That’s exactly what Band 7+ responses do.
Practice Exercise
Fill in the blank with a suitable word or phrase. There may be more than one correct answer.
- “I’d like to ________ something out there — what if we changed the launch date to Q1?” (Hint: a phrasal verb meaning to propose casually)
- “________ on from Sarah’s point, we could also look at reducing the packaging costs.” (Hint: two words, signals you’re adding to an idea)
- “That’s an interesting idea. What would that ________ in practice?” (Hint: three words, asking for a concrete vision)
- “Can we ________ that for now and come back to it later?” (Hint: one word, means to set aside temporarily)
- “To take that a step ________, we could partner with a local supplier to keep costs down.” (Hint: one word)
Try writing your own answers before you check. Then, if you want to work through exercises like this with live feedback, that’s what daily coaching sessions are built around. Find out more here.
Vocabulary to Know
- to float an idea /tə fləʊt ən aɪˈdɪə/ – Level: B2 – to suggest an idea informally to see how people react to it – Example: She floated the idea of a four-day week at the last team meeting.
- tentative /ˈtentətɪv/ – Level: B2 – not fully certain or committed; cautious – Example: He made a tentative suggestion about restructuring the department.
- to build on /tə bɪld ɒn/ – Level: B1 – to use something as a starting point and develop it further – Example: Let’s build on this idea and see where it takes us.
- to park something /tə pɑːk ˈsʌmθɪŋ/ – Level: B2 – to set a topic aside temporarily to return to later – Example: Can we park the budget question and come back to it after the break?
- trade-off /ˈtreɪd ɒf/ – Level: B2 – a balance between two desirable but competing things – Example: There’s always a trade-off between speed and quality.
- aligned /əˈlaɪnd/ – Level: B2 – in agreement or working toward the same goal – Example: Before we move forward, I want to make sure we’re all aligned on the strategy.
- to steer a conversation /tə stɪər ə ˌkɒnvəˈseɪʃən/ – Level: C1 – to guide a discussion in a particular direction – Example: He skilfully steered the conversation away from the budget shortfall.
- to throw something out there /tə θrəʊ ˈsʌmθɪŋ aʊt ðeə/ – Level: B1 – informal phrase meaning to suggest something without strong commitment – Example: I’ll just throw this out there: what if we scrapped the old system entirely?
- probe /prəʊb/ – Level: C1 – to examine or question something carefully – Example: The team probed each idea before adding it to the shortlist.
- redirect /ˌriːdɪˈrekt/ – Level: C1 – to change the focus or direction of something – Example: The facilitator redirected the discussion when it started going off-topic.
FAQ
Is brainstorming language too informal for a professional setting?
Not at all. Brainstorming sessions are deliberately informal because the goal is to generate ideas without people self-censoring. Using softer, more tentative language isn’t unprofessional — it’s appropriate to the context. There’s a difference between being casual and being sloppy.
Can I use this kind of language in the IELTS Speaking exam?
Yes, selectively. In Part 3, when you’re asked to discuss abstract ideas or evaluate options, phrases like one option could be, that said, and the trade-off is all demonstrate range and coherence. Don’t overdo it, but these phrases signal a confident, organised thinker, and examiners notice that.
What if I can’t think of the right phrase under pressure?
Repetition is the answer. The phrases in this post aren’t complicated, but they need to feel automatic before they’ll come out smoothly in a live meeting or exam. That takes practice with real feedback, not just reading a list.
One Last Thing
The language in this post covers the basics well. But using it naturally, in real time, with someone pushing back or building on your ideas, that’s a different skill. It’s the kind of thing you can only develop through real practice. Daily coaching sessions at richardg.xyz are built around exactly that kind of interactive, functional work. If that sounds useful, here’s where to start.

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